For Publishers

At PostClick we specialise in the advertising representation of quality, leading sites in their respective niches & as such are always on the lookout for appropriate new sites to add to our portfolio – whether they fall within our existing channels or our outside these. If as a publisher you have a website(s) that you believe could be monetised or more effectively monetised , feel free to peruse the FAQ below & Representation Form & email us with completed information . As the upsurge of interest in web advertising increases more new advertisers will come online in the next few years opening up advertising opportunities for a number of niche sites in various sectors .

FAQ

How do you operate ..?

We operate as a stand alone sales force , either working on an exclusive basis , or with you as partners, & effectively represent your site to leading ad agencies & advertisers direct Australia wide . For doing so, we take a pre-agreed commission percentage of the net dollar amount of advertising booked . With the exception of certain ad serving fees incurred by us in the delivery of ads onto a Publisher site , we are purely a commission based agent – there are no other costs or charges payable by you.

How will ads be displayed on my/our site ..?

We licence DoubleClick’s adserving product ( DFP) to serve ads onto our network of sites . When you join our network we discuss & agree with you on appropriate ad sizes & positions . We then generate ad tags for you to place on your site so that when we sell an appropriate advertising campaign onto your site, ads will then appear.

Who is responsible for ad serving , trafficking & campaign management ?

In the majority of cases we will provide all 3 services , though we do also work with some sites who wish to run their own ad serving & trafficking solutions .

How & when will I get paid ..?     As a general rule , all our partner sites are paid within 30 days of us having received payment from our advertising clients .

What are the minimum number of page impressions & unique users you look for in choosing to work with a partner site ?

This will largely depend on the particular site & the category it falls into , though again as a rule we look for a minimum of 500,000 page impressions & 20,000 Unique Users per month.

Who is responsible for the preparation of sales collateral & what does this involve .. ?

We work with you to develop a sales information & rate sheet which we upload to our site & disseminate out to advertisers & advertising agencies .

How do you publicise my/our website & get it into the marketplace ..?

Through Campaign Briefing interfaces such as Facilitate’s Symphony Media & DoubleClick’s Media Visor , Digital Directory , White & Yellow pages advertising, upload to our website, & the purchase of appropriate keywords on Google & Overture. Most importantly though we utilise our extensive ad agency contacts developed over a number of years of being involved in the Australian online ad industry.

How long have you been in operation..?

We have been operating since April 2001 & the principals have been actively involved in the Australian online advertising industry since 1998.

Next Steps ?

Hopefully we’ve been able to answer your initial queries – if you’d like to chat further with us re Site Representation please complete the Representation form & return to us via email .We will then be able to assess the market for & saleability of your site & respond to you accordingly.