Campaign Monitoring & Tracking

PostClick appreciates how important it is for your advertisement to be seen by the audience you want to reach. To achieve this, we use the global market leader in online trafficking & reporting software - DART for Publishers, across the majority of our partner sites. This enables you to retrieve your own reports online so that your campaign can be monitored and optimised while it's running. These reports are an ideal source of information to assess your campaign's performance - broken down by day, campaign, site, impressions levels reached, and click-throughs generated. All clients are issued with a unique user name and password so you can login and track your campaigns every step of the way.

Targeting Filters

Using Dart, PostClick offers advertisers the ability to dynamically target advertisements on the Web.

PostClick offers two basic categories of targeting criteria to help advertisers reach their audiences:

Behavioral Targeting
User Targeting

Behavioral Targeting

Behavioral Targeting allows you to select an audience based audience based on how they use the Web. Advertisers can select business users by having their advertisements delivered Monday-Friday between 9 and 5, or recreational users by targeting messages in the evening hours. Limiting the frequency of delivered ads to unique users can also increase response rates.

Frequency Control - maximise your ad budget by limiting the number of exposures per individual. Research has shown that response rates dramatically decline after 6-8 exposures.

Hour & Day Control - select the days and times when you want your banner displayed.

User Targeting

User Targeting allows you to deliver advertisements based on the specific traits of your audience, including their geographic location & bandwidth capabilities . In some cases on certain sites we are even able to age & sex target .

Geographic Targeting - select your audience based on where they live or work. You can target by country or state.
Domain Type (.com, .edu) - select an audience based on organisational affiliation. Reach college students by targeting .edu or business users through .com.au.
Bandwidth Targeting - target your ads to users of dial-up or broadband .