As a member of IAB, PostClick is effectively also a proud member of AIMIA.AIMIA is the peak national industry body representing the Interactive Media and Digital Content sectors in Australia.AIMIA is devoted to the commercial development of the industry and the commercial development of its members and member groups.For more information go to www.aimia.com.au
PostClick is a member of the Interactive Advertising Bureau (IAB) of Australia.The Interactive Advertising Bureau (IAB) is the only association dedicated to fostering online, Interactive broadcasting, email, wireless and Interactive television media companies.IAB standards and initiatives work to promote the standardisation of ad formats, ensure transparency of industry data, and educate the marketplace about the value of online advertising.For more information go to www.iabaustralia.com.au
PostClick is a founding member of the Interactive Advertising Networks of Australia (IANA); an association formed specifically to develop, promote and advance Australian interactive advertising networks & site representation firms , an increasingly important segment of the online advertising marketplace.
IANA is the result of collaboration between founding members AD2ONE, MaX Interactive, PostClick and 3D interactive (a Q Ltd group company), agencies whose collective knowledge and experience of the interactive advertising arena is unmatched in this country.
Fundamental to the objectives of IANA is a system of self-regulation based on an agreed code of conduct. The aim is to assure advertisers that interactive ads appearing on IANA networks do not appear on disreputable sites. In addition the formation of IANA provides a forum for the providers and sellers of media to access verified information.
The IANA Code of Conduct provides those buying, selling or broking internet advertising inventory a clear understanding of the types of inventory they can and cannot use when fulfilling an ad insertion.
