PostClick - Media on the money

One of PostClick’s key differentiating products is providing advertisers an overseas channel for their campaigns especially within its Multi-Cultural line-up. At PostClick, we serve as the conduit for advertisers who want to advertise their services and products to specific cultures and countries.

One of the ways that PostClick does this is by aligning with other reputable and well established overseas networks across the globe such as Pixel Media & Admax who both operate in the South East Asia region.

PostClick’s offshore alliances are a great way to save advertisers the legwork of doing their own searches through the often complex overseas online advertising arena with different ad formats, ad serving parameters & buying models . Through our relationships and alignments, PostClick focuses to minimise uncertainty and aims to communicate your overseas campaign’s targets efficiently and effectively.

PostClick utilises its preferred ad serving partner, DoubleClick – (with its DFP Product), the world’s leading online advertising solutions business, to allow our clients to traffic, target, deliver and report on their online advertising campaigns.

Further to this we are also able to offer trafficking services to our clients either as a part of a DFP solution, or as a stand alone service.

For more information on DoubleClick, click on http://www.doubleclick.com.

Another one of PostClick’s innovative alliances is with Nielsen//NetRatings, a global company which measures internet and digital media audiences.

Nielsen//NetRatings performs independent third-party market research which gives a comprehensive view of websites, their audiences, their competition and the marketplace. It provides information on audience size, demographic profile and behaviour to help publishers increase their traffic and build their business.

This service helps websites compare their rankings to others in the industry, understand their audience’s level of engagement, and provides information on consumers and consumer attitudes. It gives specific service to website publishers in gauging their site performance, usage trends, content and product placements and audience circulation. It also helps advertisers pinpoint their target audience and track trends to facilitate in their media buying decisions. It is the leading industry tool which enables subscribers to obtain a better view of online brands, their channels and their corporate parents.

As we like to better service both our advertisers and publishers, PostClick can now offer our highly visible but more niche websites the Nielsen//NetRatings services for a lower cost.

This offering benefits both our advertisers and partner websites. Independent and reliable third-party data on individual websites inspires more confidence in advertisers and provides more visibility for these sites to a wider audience of media buyers. More visibility for our partner websites leads to more revenue.

Our progressive aim through working with Nielsen//NetRatings, is not only to offer this service exclusively to our partner websites but also to be able to offer our advertisers and the overall marketplace broader scope by obtaining information on websites that they may not necessarily have had in their ‘radar’.

For more information on Nielsen//NetRatings, click on http://www.nielsen-netratings.com.