PostClick Delivers The Long Tail
We represent high quality sites within the mid-section of the long-tail. Chris Anderson who wrote ‘The Long Tail’ describes the long-tail as the multitude of diverse sites that each have a unique offering attracting niche, more engaged audiences (than the mass-volume leading sites). We choose these sites because they:
- Are cost effective
- Provide better contextual relevancy with creative integration
- Allow for customised ad placements and bespoke partnerships
As the outsourced sales partner for these sites, we understand each publishers inventory, can offer guaranteed share of voice, provide ad placement transparency, and creative solutions for integrated media and promotions.
We focus on identifying sites that are a contextual fit for your brands messaging and provide educated recommendations on what will work or not – which increases the effectiveness and efficiency of your budget.
Unlike many mainstream Ad Networks, PostClick can deliver both IAB unit placements as well as out-of-the-box integrations.
We believe in providing relevant, rich media solutions across single or multiple sites, with channel depth or breadth to deliver exceptional results.
Working With Us
We have been providing site-specific, channel, run-of-network and bespoke digital media solutions across more than 100 premium mid-tail websites since 2001. When you work with us, you will get our experienced judgement plus strategic support for every campaign.
Advertiser FAQs
PostClick’s clients come from a range of industries from major banks and financial institutions, telecommunications companies, technology clients, credit card companies, consumer brands and services and educational institutions. Some of the big names include the Commonwealth Bank, St George, Telstra, Optus, MasterCard, Visa, American Express, Dell, Hewlett Packard, Microsoft and Qantas. No matter the size of their business, we make sure that our clients are suitably matched to our network and that our website offerings represent the audience they want to reach.
PostClick works predominantly with agencies but we also deal with clients directly.
We use DoubleClick’s Dart For Publishers (DFP) ad serving system. This system enables us to report back to advertisers on impressions and clicks generated within our sites. Most advertisers, however, use third-party re-directs to serve and measure advertising campaign results as they often run ads across multiple sites.
Click here to learn more about ad serving and tracking
We are not limited only to Australian advertisers - or audiences. We do work mainly with local advertisers targeting a local audience, but increasingly we also work with Australian advertisers wanting to reach international audiences and conversely international advertisers wanting to reach an Australian audience.
Most campaigns usually run for a 4-5 week period. This, however, will depend on the client’s campaign objectives, their budget and therefore the number of sites and placements they are able to obtain. The minimum-spend for most campaigns is $5K, which is needed to ensure a reasonable share of voice (SOV) and coverage across a site or group of sites.
We primarily work on a CPM model across our Premium Network websites. Some of our opportunities are available on a CPC basis and select CPA buys.
